Val Fujii

Val is an avid reader, and a lot of his ideas come from what he reads in trade publications as well as a variety of approaches he’s experienced over the years. He believes it’s not enough to show someone how to do the exercises, but that showing them in a way that they continue the exercises correctly in the future is critical to fitness success.

“What’s most important to me is the ability to listen to clients and find out what their needs and fitness goals are.  Then I can lead them in a direction that’s both comfortable and effective.

“I think it’s also important to provide good information about technique so that they lose fat and gain muscle.  I love to talk to my clients – it’s important for them to know that I’m here for them to help them succeed. They need to be able to trust my ability and vice-versa – I need to trust them to do what it takes.

“Body fat losses and physical transformations are great, but I feel the most successful indicator of success is that exercise becomes part of their lifestyle, not just an event on the calendar.  Getting there is easy – maintaining it is challenging.  I think that if you give someone a fish, you feed him for a day.  Teaching him to fish assures he is fed for a lifetime. It’s a great analogy for what I do.”